our philosophy
Creative vision deserves operational strength.
We help founders connect every layer of their business — from brand story to sales strategy — into one seamless ecosystem. Our work is driven by three guiding principles:
Strategy that clarifies direction.
Systems that sustain growth.
Storytelling that creates connection.
We believe the most iconic brands are not the loudest — they’re the most aligned.
the founder
Janelle LeConte
Founder & Chief of Brand Strategy
Janelle LeConte is a brand strategist, creative director, and communications executive with over 20 years of experience helping companies find their voice, build their systems, and scale with intention.
Her portfolio spans luxury home décor, fashion, beauty, and tech — with partnerships that include LVMH, Lexus, Google, HBO Max, and the NBA. As the founder of Karen Jai Home and a Tory Burch Foundation Fellow, Janelle bridges creativity and commerce with the precision of an operator and the perspective of a founder.
Collaborations & Community
Our partners include brands, founders, and creative leaders who value depth over noise. We’ve supported emerging ventures and established enterprises alike — guiding them through moments of growth, transition, and reinvention.
We also remain active within the Tory Burch Foundation network and other communities dedicated to advancing women in leadership and entrepreneurship.
If you’re navigating a new chapter — expanding, repositioning, or simply ready for clarity — we’d love to partner with you.