an invitation to explore our services

Minimal Luxury Kitchen

The LeConte Agency helps brands scale through strategy, systems, and storytelling.
We bring clarity to creative businesses and structure to visionary founders — building brands that lead with intention, alignment, and measurable impact.

  • Your brand deserves more than design — it deserves direction. We refine your narrative, define your market position, and create the strategic foundation that informs every creative and commercial decision. From messaging to market placement, we help you transform your vision into a cohesive identity that connects and converts.

    What We Do:
    Brand and competitive audits, customer journey mapping, voice and messaging development, creative direction, and launch or rebrand strategy.

    Inquire About Partnership →

  • Marketing requires more than momentum — it requires mastery. Acting as your on-demand CMO, we align creative direction, campaign planning, and growth strategy to ensure your brand performs with consistency and clarity. We help you navigate the balance between creativity and commerce, leading with data-driven decisions and a founder’s intuition.

    What We Do:
    Marketing strategy, campaign architecture, channel planning, creative direction, KPI development, and team alignment.

    Inquire About Partnership →

  • Where brand meets business, we engineer growth. From optimizing your online presence to preparing your products for retail partnerships, we translate creative vision into commercial success. Our approach bridges digital and physical retail — ensuring your brand is ready to perform across every touchpoint.

    What We Do:
    E-commerce audits, merchandising strategy, pricing optimization, retail pitch development, and customer retention systems.

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  • Your story deserves precision. We help brands articulate narratives that drive recognition, connection, and credibility. Our advisory model replaces traditional retainers with strategic partnership — guiding founders and teams on media strategy, positioning, and brand voice development.

    What We Do:
    Press and media strategy, messaging frameworks, brand storytelling, communications planning, and executive visibility coaching.

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  • Visibility without strategy is noise. We design creator and affiliate programs rooted in alignment and performance — connecting your brand with the right voices and audiences. Our goal is to build ecosystems that drive measurable growth, not fleeting impressions.

    What We Do:
    Creator identification and outreach strategy, affiliate program structure, campaign briefing, performance analytics, and community building.

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  • Structure is the silent advantage of every thriving brand. We help founders implement the systems, workflows, and leadership frameworks that turn creativity into scalable growth. By bringing order to vision, we make space for innovation, efficiency, and expansion.

    What We Do:
    Operational audits, workflow design, org chart development, OKR creation, team process optimization, and leadership coaching.

    Inquire About Partnership →

Case Studies & Impact

Our work is measured by clarity, growth, and transformation.
Every partnership begins with strategy and ends with impact — not vanity metrics, but meaningful progress that strengthens a brand’s foundation and accelerates its growth.

From emerging founders to established enterprises, we help brands navigate inflection points with precision and partnership.

Karen Jai Home

Category: Brand Strategy, Retail Readiness, and E-commerce Growth

Karen Jai Home came to us with one goal: to transition from a successful B2B model to a scalable DTC brand without losing its luxury appeal. Through refined positioning, strategic partnerships, and e-commerce optimization, we elevated both perception and performance.

Highlights:

  • Secured retail partnerships with Walmart, Overstock, and Wayfair

  • Increased email and SMS engagement by 40% through campaign restructuring

  • Improved site conversion rate by 22% within one quarter

  • Expanded media coverage to include Forbes, Architectural Digest, and HGTV

Result: A fully integrated growth model — one that blends brand aspiration with commercial performance.

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MyyShop (DH Gate)

Category: Creator Programming & Operations Strategy

MyyShop, a global social commerce platform, partnered with The LeConte Agency to strengthen its U.S. creator ecosystem and establish operational alignment across markets. We led strategic development for influencer activations, affiliate programs, and event-driven community growth.

Highlights:

  • Designed and launched the Beta Creator Class Program

  • Grew creator GMV by 215% in one quarter

  • Established scalable operational frameworks between U.S. and Beijing teams

  • Hosted immersive events that increased affiliate recruitment and engagement

Result: A creator network powered by systems, not spontaneity — turning influence into sustainable infrastructure.

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Luxe Weavers

Category: Brand Development & Retail Strategy

As Luxe Weavers prepared to expand beyond Amazon into direct retail, The LeConte Agency guided the evolution of its brand identity and go-to-market strategy. We developed a framework to position Luxe Weavers for long-term growth while protecting its core customer value proposition.

Highlights:

  • Refined brand positioning and narrative

  • Introduced multi-channel retail readiness plan

  • Provided advisory for creative direction and product presentation

  • Designed scalable marketing systems for future internal teams

Result: A repositioned brand with a clear voice, defined structure, and readiness for retail expansion.

Explore Retail Strategy →

  • "Working with Janelle changed how I see my business. The clarity, the systems, the strategy — it’s transformed how we scale."

    Pause Point, Founder

  • "The LeConte Agency doesn’t just advise — they embed. Janelle leads with empathy and precision, and our growth speaks for itself."

    MyyShop/DH Gate, CEO

  • "I left our conversation feeling grounded and energized."

    The Clearly Collective, Founder

  • "The Leconte Agency elevated my brand to meet my wildest dreams. The strategy, creative direction and guidance with product development are unmatched."

    Untourage Denim, Founder